Mastering the Innovation Challenge

This Webcast was recorded on October 11, 2006.

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Innovation. Everybody's talking about it. In fact, you'd be hard pressed to find an organization or CEO who wouldn't say it's a top strategic priority.

So if innovation is such an obvious answer to today's business challenges, why is it still so elusive? The truth is there are significant challenges to overcome in order to make innovation part of an organization's everyday life and DNA.

True innovation requires:

• shifting how businesses treat innovation in order to make it a normal and repeatable business process
• moving from the mystical and intangible to the measurable and manageable
• developing a clear framework for understanding innovation and a clear path for driving results

Webcast Content:

Learn about the four capabilities organizations need to become truly innovative: ideas, strategy, process and climate. Uncover an effective approach to drive innovation, discover real-life examples of other innovators, and learn how to jumpstart innovation in your organization.

Based on research and tools from futurethink© – Turn Innovation into Action.